Toys, Boys, and Masculine Ideology

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Since its inception in 1964, the G.I. Joe action figure has undergone numerous redesigns which reflect ideological shifts in American social and political culture.  Its most dramatic transformation came with the 1996-7 series G.I. Joe Extreme, which endowed its characters with uniforms linking their ultra-muscular bodies to military weapons systems. While on one level G.I. […]